Users can now email Tumblr posts directly from the homepage, or “dashboard.”
Users can access the feature through a drop-down menu attached to share button that also leads them to the post’s permalink page. They then type in the email address to which they want to send the post.
Tumblr draws its popularity almost exclusively from its simple interface. But as its audience has grown, the platform has faced growing pressure to add more features, leaving it in something of a bind.
The move today to add another feature to an existing button shows the company continuing to balance the two pressures.
The feature will also facilitate viral marketing for Tumblr by making it easier for users to send posts to social contacts who don’t have Tumblr accounts.