Variety Details Paywall-Free Blog Showblitz

Variety confirmed news from Monday, originally reported by, that it will launch a blog outside of its paywall and offered details about the new product, Showblitz, in an email:

Dear friend of Variety,

Variety is excited to present Showblitz, a breaking news blog designed with you in mind.

Showblitz is an up-to-the-minute, easy-to-digest showcase for Variety‘s best scoops and important entertainment news stories.

We realize that our paywall has discouraged sites like yours from linking to our content in the past, even when Variety breaks big showbiz stories. Showblitz gives you a way to let your users have access to an important source of news — and it also gives you an easy way to monitor a feed of Variety‘s exclusives and breaking news.

This is not a strategy shift for The paywall lives on. Each entry on Showblitz — short, timely, punchy and art-centric — will include links to the full stories within In fact, what better way to entice eventual new subscribers than great, compelling, timely, and newsy content they can’t get anywhere else?

We hope you’ll explore the blog and use it as your personal Variety feed (if you don’t subscribe already; and we hope it encourages you to do so!). But most importantly, we hope you’ll start linking to Showblitz, which you’ll notice is not ad-supported — it’s built for you to use and, hopefully, help draw attention to Variety‘s wealth of breaking entertainment news.

Thanks for your consideration and happy linking,

The Variety staff

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell a brand story through photos, and use your Instagram profile to drive your sales and business objectives. Register now!