Variety and social-media-research outfit Fizziology will team up to create a weekly chart of feature films generating the most buzz via social media, and The Weekly Fizz10 will appear on Variety.com every Wednesday.
The Weekly Fizz10 will track movies starting four weeks before their box-office debuts through three weeks after their premieres, ranking them by eff score, which combines volume, sentiment, and placement. The rankings are determined by actual people, and not via keyword searches or other automated processes.
It almost seems appropriate that the film atop the initial Weekly Fizz10 is The Social Network.
Variety president Neil Stiles said:
Variety‘s No. 1 priority is to provide our subscribers with the news and information that’s essential for them to do their jobs. Fizziology is an ideal partner because it enables us to expand our available array of must-have data and information, and helps our readers understand how to best utilize social media as a promotional platform.
Fizziology president and co-creator Ben Carlson added:
The industry has been using social media to promote, but a lot can be learned from listening. These millions of online conversations are impacting entertainment. We help marketers, content creators, and other entertainment decision-makers understand what people are talking about — spotting challenges and opportunities.
Variety is the gold standard in business entertainment reporting and coverage. We launched a year ago with the goal of being the gold standard in social-media research for the entertainment industry. This partnership is exciting and humbling.