Velti, Vantrix to Offer Mobile Ad Platform

Mobile advertising services provider Velti has joined forces with the Montreal-based Vantrix, a mobile content delivery company, in order to support a universal video advertising platform, according to MediaPost:

“With the Vantrix Media Broadcaster device detection and video optimization technology, Velti can stream or provide on demand ad-supported video content on mobile internet sites to a vast array of mobile devices. The new feature helps advertisers to communicate more effectively with mobile users.”

Most mobile users are familiar with old-school Internet advertising, shrunken down to a 2-inch screen: in other words, banner ads. There’s been more talk about how to display preroll video ads—as with most things mobile, it’s a technology issue, since nearly all of today’s phones still can’t show Adobe Flash.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.