Hi AppNewser readers - we're now a part of Mediabistro's SocialTimes.com. For more great App news, reviews, guides and tips, head over to InsideMobileApps.

Vending Machine Sells Sony’s Waterproof Music Player Inside Water Bottles

Talk about proof of concept! Sony’s new marketing scheme for its waterproof mp3 player is its wet packaging, a music player inside a water filled water bottle.  The waterproof music player is safe water water immersion, has 4GB of music storage and 8 hours of playback with a fully charged battery.

The great marketing concept was the brainchild of Auckland, New Zealand PR firm, DraftFCB. Now you can find the device sold in the branded vending machines in some gyms and public places. It’s perfect for underwater swimming, basket weaving, or just a wet walk in a monsoon.

Related Stories
Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach your how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!