Verizon Taps Microsoft for Mobile Search Over Google, Yahoo

Verizon-logo.gif
Verizon announced yesterday that they had signed a deal with Microsoft to provide web search for cell phones and other mobile devices. This is seen as a loss for Google and Yahoo, who were both courting the cell-phone giant for their own search services.

Negotiations over the contract have been ongoing for about a year, and is seen as big win for Microsoft, which has been struggling to gain market share for its search platform, which continues to lag behind Google despite making modest gains in usage.

Default search deals are the bread and butter of search engines; getting users in front of keyword-targeted ads by paying or sharing revenue has been one of the most efficient ways to gain market share for emerging search services. Google applied this same tactic with Dell and Firefox to great success.

When Verizon completes its acquisition of Alltel, it will be the largest US wireless carrier.

Related Stories
Mediabistro Course

Creative Social Branding

Creative Social BrandingLearn how to create social buzz for your brand! Starting November 24, the VP of content strategy at DBA will teach you how to speak and write to different audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!