If you’ve taken a look at your Facebook newsfeed recently then odds are you’ve been noticing a rise in posts from video sharing apps like Viddy and SocialCam. A new study from Flurry Analytics shows that photo and video apps now account for the fastest growing category of apps, but YouTube may be suffering as a result.
The Flurry study reveals that the Photo & Video category of apps has grown the most, in terms of minutes spent per active user, between October 2011 and March 2012. Photo & Video (not including Instagram) has grown by 89 percent, followed by music at 72 percent, productivity at 66 percent, social networking at 54 percent and entertainment at 40 percent.
While it may have felt like Viddy and SocialCam appeared out of the blue over the last months or so, Flurry reports that the growth of these video sharing apps “has actually been more like a 9-month tsunami gaining power. Looking at growth from July 2011 to March 2012, time spent in Photo & Video has grown by 166%.”
But could it be that the growth of these social video apps is stealing viewer time away from YouTube? Flurry’s research shows that as social video app engagement skyrockets, YouTube may be suffering the consequences. From December 2011 to March 2012, the monthly minutes per active user spent using iOS and Android video apps rose from 152 minutes to 231 minutes. Google Internet sites (aka YouTube) viewership dropped from 472 minutes to 425.
Of course, it may still be too early to tell whether the drop in YouTube engagement really has anything to do with the growing popularity of social video apps, but it certainly is interesting to ponder. Have you noticed video apps like Viddy and SocialCam tearing you away from YouTube?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.