Video: King.com Managing Director Owais Farooqui Discusses Partnerships with MTV, MSN and Yahoo

At this year’s Casual Connect King.com was making a splash.  In addition to a huge marketing campaign and a red carpet promotion featuring Marilyn Monroe, the company was busy promoting their skill-based games and massive 25 million user audience.  I had a chance to catch up with King.com Managing Director of North America, Owais Farooqui, and we discussed King.com’s role with several companies including MSN, MTV, Yahoo and Real Networks.  Take a look at the interview below.

I strongly recommend viewing the video to get an idea of what the emerging skill-based gaming sector will look like.  The idea of winning real prizes by playing skill-based gaming is something that will explode on Facebook at some point.

Interview With King.com Owais Farooqui from Neil Vidyarthi on Vimeo.

Below are some highlights from the interview with Owais.

• King.com serves 25 million uniques a month
• Focused on skill games, which allows people to play casual games and win real world prizes in skill-based tournaments
• Distribution of their games and platform is important for King.com.
• In Europe King.com powers skill-games on MSN, MTV networks and more
• In the US, they work with Yahoo, Real Networks, and more, providing skill-based games and platform technology
• When asked about competition, Owais mentions Worldwinner and GSN as in the same area, but both companies have different focuses.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.