This morning Vimeo launched a brand new rewards program for premium members, providing existing PRO and Plus members with unique discounts on curated packages of video equipment, software and accessories. They’re calling the program Vimeo Perks.
Blake Whitman, VP of Creative Development at Vimeo, tells me that Vimeo is launching Perks to provide as much value as possible to their premium users. “By expanding on Vimeo’s current features and offerings for our premium members, Vimeo Perks is designed to help the creative community make more and better videos. We wanted to give something back to our loyal users that is not offered anywhere else on the web and expand the benefits of being a PRO or PLUS Vimeo user.”
The equipment, software and accessory packages are brought to you by Vimeo’s Flagship Partner B&H, as well as through partnerships with Red Giant, Letus, Kessler, and GarageCUBE and discounts run in the range of 5-25% off listed products. Whitman tells me, “These are all companies that the creative community knows and trusts and they are offering some of their flagship products.”
The packages, curated by Vimeo staff, are targeted towards different levels of experience as well as different needs. Whitman says, “The Vimeo staff curated the packages based on their expertise, reviews and knowledge gained from the Vimeo community. Many of us are video-makers ourselves. We wanted to create packages that cater to the breadth of users in our subscription base and will offer a range of solutions on video cameras and accessories, from beginner to expert, as well as more specific packages like extreme sports.” The packages have names like Beginner’s Basic, Beginner’s Premium, New to DSLR, Professional DSLR, Travel Package, Action Sports and more.
The Vimeo Perks program launched this morning with 16 packages (including a mix of curated packages and accessory packages). Find out more at Vimeo.com/perks, check out the amusing video below and let us know what you think about this initiative. If you’re a PRO or PLUS user do you think you’ll be taking advantage of the new Vimeo Perks program?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.