Vimeo Takes on Twitter with GIF-like Video Maker, Echograph

Devon Glenn on February 14, 2013 11:20 AM

Vimeo will have a new app for making videos that look like animated GIFs. The company today announced the acquisition of Echograph from Clear-Media for an undisclosed sum.

Much like Twitter’s Vine, Echograph plays short video clips on a loop.

“We chose Echograph because it helps people easily create beautiful high quality video content,” said Vimeo CEO Kerry Trainor in a statement.

The application was an Editor’s Choice in the App Store in more than 130 countries.

Formerly sold for $2.99 in the iTunes App Store, Echograph will now be free to download for iPhone and iPad.

While the Echograph team will join Vimeo following the sale, the team will remain a separate brand and stay at its headquarters in Los Angeles. Clear-Media CEO Nick Alt will become Vimeo’s vice president of mobile.

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