With an update today, Twitter’s video-sharing app Vine began enabling users to embed their videos on websites in addition to sharing them on Twitter and Facebook.
The update will allow the popular 6-second, looping videos to appear around the web.
“When we launched Vine, we described posts as ‘little windows into the people, settings, ideas and objects that make up your life.’ With today’s update, you can display them almost anywhere,” wrote co-founder and general manager Dom Hofmann on the company’s blog.
Users create an embeddable version of their videos from the app itself or from the video’s page on Vine.co.
After a rocky start, Vine has gained enthusiasts as users have made clever use of the app’s stop-motion capabilities and its GIF-like loops. The app is, as yet, only available for iOS.