Virgin America’s #nerdbird Now Boarding

Twitter hashtags serve many purposes, and now, thanks to Virgin America, flying passengers between destinations has been added to the list.

The airline named the 39th and newest addition to its fleet #nerdbird, announcing the move via its Facebook page and Twitter feed and dedicating the plane to its social media followers, Mashable reported.

The update on Virgin’s Facebook page read, “We’ve got growing planes! #nerdbird is the newest member of our fleet and brings us to 39 aircraft. For all our social media fans and followers, this bird’s for you!”

A Virgin representative told Mashable the plane’s name was also inspired by crew members’ nickname for the flights between San Francisco and Boston, a favorite of techies.

Related Stories
Mediabistro Course

Pinterest Marketing

Pinterest MarketingPin your way to a wider audience! Starting December 1, work with the VP of Marketing at SheKnows to learn how to leverage Pinterest for your brand. In this course, you'll learn how to create a Pinterest Playbook to develop and measure your marketing strategy, grow a follower base, run an effective contest, and stay updated on the best practices for this platform. Register now!