As a way to promote its new route from San Francisco to Washington DC, Virgin America is letting flyers register to vote using its in-air entertainment platform Red and a smartphone.

Beginning today, guests on Virgin America flights can use their smartphones to scan a QR code on the screen of the seat in front of them which will lead them to a landing page where they can register to vote. The mobile app is powered by PromoJam Social Marketing Platform and is made possible through a partnership with Rock the Vote.

As part of the promotion, “presidential” impersonators will be aboard the maiden flight from SFO to DC today.

Washington State recently launched an app that lets voters register to vote on Facebook. The app is part of a collaboration between the state, Facebook and Microsoft.