Virgin Mobile Enters Mobile Music Fray, Sort Of

Virgin Mobile just launched Headliner, a new service that’s billed as the world’s first interactive mobile music magazine.

Headliner gives subscribers on-demand access to concert listings, festival coverage, artist news, and interactive search and community-based features. It also contains a database of thousands of artist profiles, including discographies and album news.

Customers can download Headliner directly to their Virgin Mobile handsets. Only certain handsets support Headliner, such as the Switch_Back, Cyclops, Slice, Slider Sonic and Snapper (no, really, those are the names). Following a free 14-day trial, customers can continue to use Headliner for $2.49/month.

Note that Headliner isn’t a true mobile music service that turns your phone into an MP3 player. It’s a “mobile magazine” about music.

First Interactive Mobile Music Magazine [Virgin Mobile USA]

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.