Virgin Mobile Launches Dads ‘n’ Grads Campaign

Virgin Mobile has launched a new series of promotions to market to kids on summer break. According to MediaPost, Virgin Mobile is leveraging Gadget Grrl’s “Dads ‘n’ Grads” satellite media television tour, which begins Thursday and runs through June 6. “During the tour, Dana Forbes, a Los Angeles-based media personality known as Gadget Grrl who reviews and recommends devices, will visit 19 TV studios throughout the country.”

The tour will highlight both the Samsung Slash and the LG Flare, according to the report. Later, Corinne Nosal, a Virgin Mobile spokeswoman, said that the company “will launch an online marketing promotion called ‘Slide Into Summer’ centered on the Slash.” Virgin Mobile is a popular pre-paid option for cell phones; customers can buy the phones and then buy minutes a la carte, rather than having to sign up for restrictive two-year agreements with monthly fees.

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