Visa Testing Mobile Alerts

Visa_Card.jpg
Visa has launched a pilot program testing real-time transaction alerts sent to mobile phones via SMS text-messaging and e-mail, MediaPost reports.

The trial contains 2,000 test subjects, including PNC Bank, SunTrust Bank, U.S. Bank, Wachovia and Wells Fargo in the U.S., along with Royal Bank of Canada, TD Bank Financial Group and Vancity in Canada, the report said.

From the consumer angle, the service would notify cardholders of account activity within seconds of it occurring, the article said. It also means customers could set thresholds that would trigger the alerts, and in case there’s some kind of unauthorized activity on the account, users could immediately call the bank and freeze the card.

Related Stories
Mediabistro Course

Pinterest Marketing

Pinterest MarketingPin your way to a wider audience! Starting December 1, work with the VP of Marketing at SheKnows to learn how to leverage Pinterest for your brand. In this course, you'll learn how to create a Pinterest Playbook to develop and measure your marketing strategy, grow a follower base, run an effective contest, and stay updated on the best practices for this platform. Register now!