Vodafone To Tease, Frustrate Madonna Fans

MocoNews reports that Vodafone has struck a deal with record label Warner Music to give the operator’s customers early access to music and mobile content from Madonna’s new album, “Hard Candy,” before its April 28th general release.

Here’s how it works: “Vodafone customers around the world will get the content—seven music tracks—a week early. Beginning on April 21st, one track will be released each day of the week and will remain live for 24 hours for download before it is replaced by the next track.”

Meanwhile, Vodafone has also created a Madonna mini site on its Vodafone Live! Portal which will give subscribers access to exclusive mobile content, which consists of the usual boring ringtones, ringback tones and SMS tones, the report said.

Nailing a Madonna exclusive is a pretty impressive feat, but the song-a-day thing is an awfully aggravating way for Vodafone to fish for extra mobile site hits. We expect each one to end up on a P2P site within moments of going live.

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