Vodafone UK Content Chief Talks Up Strategy

In an interview with MocoNews, Vodafone UK content chief Mike Eaton talked about tearing down the walls around its Vodafone Live content service, its exclusive early release access to Madonna‘s upcoming release “Hard Candy,” ad-funded content and on-deck v. off-deck offerings.

The leading carrier is against ad-funded games and using advertising instead of charging for most other content, but might consider the advertising model as an option for video. The jury is still out on the future of mobile broadcast TV, but Eaton does see “a strong future for streaming over 3G and HSDPA networks” and growing interest in longer-form, on-demand video.

You can read more of the interview here.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.