Vulture Evolves from nymag.com Blog to Full-Fledged Entertainment Site

After launching in April 2007 as a blog under the nymag.com umbrella, Vulture hatched Tuesday night as a full-fledged entertainment Web magazine, featuring a redesigned homepage to distance itself from the blog format and a sectional layout featuring its multiple departments.

All stories now appear in reverse chronological order, and Vulture also introduced Obsessive Guides, which it described as “hubs for fans, featuring a mix of reader conversation, regular news updates, and deep dives into the minutiae of TV shows, movies, and personalities.” Vulture will also add a review section covering movies, TV, theater, music, art, and books and featuring content from New York Magazine critics David Edelstein, Emily Nussbaum, Jerry Saltz, Sam Anderson, and Scott Brown.

Vulture editor-in-chief Adam Moss said:

Vulture had clearly grown beyond its home at nymag.com, and its new design and identity acknowledge this. We think there’s a real demand for the “smart populist” territory Vulture occupies. Vulture takes low culture seriously, and isn’t reflexively reverent about high culture. It also recognizes that 21st century entertainment consumers are savvier about and more interested in how entertainment products are made than ever before.

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell a brand story through photos, and use your Instagram profile to drive your sales and business objectives. Register now!