Walmart Goes On Twitter Defense When Ashton Kutcher Attacks

Screen Shot 2013-11-21 at 12.21.29 PMWalmart workers are collecting Thanksgiving fixings for those in need . . . coworkers in need, that is.

Think that sucks? So does Ashton Kutcher – as Walmart found out very publicly via Twitter.

Yahoo Finance caught this exchange:

Screen Shot 2013-11-21 at 12.03.05 PM

And then a few others joined in:

Screen Shot 2013-11-21 at 12.17.05 PM

 

Hmm. Well, that’s a remarkable statistic, isn’t it? They promote 400 associates every day? Wow. Incredible. Almost . . . unbelievable:

The employee who took the photo, who asked not to be identified for fear of losing their job, told the Plain Dealer that they had never seen a similar food drive for employees in a decade-plus working for the company, calling the sight of the bins last week “kind of depressing.”

But don’t take that as a sign of Walmart’s corporate values (or lack thereof):

“That store has set up a bin for associates to help out other associates,” said Walmart spokesperson Kory Lundberg.to Yahoo Finance. “These are people that have had some unforeseen hardship in the last year. Maybe their spouse lost a job, or they experienced the death of a loved one, or a natural disaster impacted their home; things you just can’t plan for. It’s a chance for associates to look out for and help each other.”

THIS is more representative of the company’s complete disconnect:

But the company does have a program in place to help associates dealing with particular hardships, he says. The Associates in Critical Need Trust allows Walmart employees to support those in need via payroll deduction, with hardship grants of up to $1,500 available to associates that need a little extra help. The program has distributed $80 million worth of these grants since 2001, according to the company. [Bold, italics ours]

So you see – employees are just helping each other (because Walmart isn’t!).

But back to the tweets: Do you think the person(s) running Walmart’s “newsroom” were wise fighting back? What would YOU have done differently . . . beyond not working for Satan, that is.

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell a brand story through photos, and use your Instagram profile to drive your sales and business objectives. Register now!