Warner Music Group Calls its Employees Thieves

Well, not exactly. Warner Music Group just created a new division for “alternative programming,” encompassing cellphones, computers, and cable TV. The division is called Den of Thieves, and will be headed by former MTV executive Jesse Ignjatovic and music veteran Evan Prager, according to RCR Wireless News.

The goal is to work with Warner Music Group’s various record labels to create special content that goes with album releases and other projects. Still, we find the title Den of Thieves to be more than a bit ironic, given Warner Music Group’s propensity to sue anyone who doesn’t go for their restrictive online music copy protection.

Warner Music forms alternative programming division [RCR Wireless News]

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.