Web Revenue Up, But Slowing

The AP’s Rachel Metz writes breaks down a report from the Interactive Advertising Bureau and PricewaterhouseCoopers LLP about online ad revenue. It totaled $6.1 billion during Q4 2008. That’s up $154 million or 3% from the same period in 2007.

In the most recent quarter, revenue from search ads, which make up the largest segment of the online advertising market, rose 13% to $2.8 billion. Revenue from graphical “display ads,” the second-largest segment, fell 4% to $2 billion.

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