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NewYearsEveWebcast.jpgThe Times Square Alliance and Countdown Entertainment aren’t dropping the ball when it comes to incorporating social media into the upcoming New Year’s Eve celebration, as they will offer a six-and-a-half-hour Webcast via TimesSquareNYC.org, Livestream.com/2010, or Facebook.com/TimesSquareNYC, as well as on a special site for iPhone users, The New York TimesGadgetwise reports.

The Webcast will follow five separate story lines and cover the international participants, the history of Times Square through photos, the story behind the bloggers and other information, and viewers will be able to post photos and comment via Twitter and Facebook, according to Gadgetwise.

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