Miami-based newcomer Webmoblink has unveiled what it says is the first self-serve platform for advertisers and publishers that manages the advertising for both Web and mobile sites.
The company’s E-Creative Factory Free Advertising Tools enable site publishers to set pay-per-click and cost-per-thousand ad rates – and gives them 80% of the ad revenue. Advertisers get full control over their ad placement, access to geographical and behavioral targeting tools and the ability to start and stop campaigns based on performance.
Both advertisers and publishers get real-time, detailed reporting and analytics.
Webmoblink also provides tools for the automated creation of text and video ads, landing pages, mobile Web sites and blogs.