WEEI.com reached a milestone in October, as the Web site for Boston sports-radio station WEEI-AM topped 1 million unique visitors, setting its all-time high.

According to OneStat.com, WEEI.com reached the million mark after expanding its online efforts in May 2008, when it tallied 201,059 unique visitors.

Total page views for the site were 5.6 million in October, and its mobile apps and sites drew 95,000 unique visitors for the month.

When compared with May 2008, referral visits from search engines and links rose to 710,000 from 167,500; time-shifted audio-on-demand plays to 572,348 from 80,548; and online audio streaming to 121, 322 from 39,742.

Parent Entercom Boston vice president and general manager Tim Murphy said:

The WEEI Sports Radio Network generates can’t-miss content and distributes it to the places our consumers want to consume. This achievement is a testament to the overall, integrated brand, and content strength of WEEI. We refer to our strategy as WEEI Everywhere — today’s consumers are empowered with the choice to consume media and embrace brands on their own terms, and WEEI has been the leader in the industry in making sure our fans can get WEEI all the time, when and how they want it.

WEEI and WRKO Radio vice president of programming Jason Wolfe added:

This latest accomplishment underscores the fact that the appetite for WEEI content is bigger than ever. Our intention when we relaunched WEEI.com was to completely break the mold of what a radio station Web site could be, and clearly, we’ve done that.