What CEOs Need to Know About Pinterest [Infographic]

The decision to add a new network to your social strategy is never easy — each one takes time and resources to maintain. According to the makers of this infographic, Pinterest is a good one to add to the list.

With a high concentration of viral content (80 percent of pins are repins) and referral traffic that’s outpacing Twitter and Google+, the social curation site is already a proven traffic generator. The amount of traffic generated by Pinterest grew by 116 percent between January and August 2012.

But a previous study showed that despite the company’s growth, no Fortune 500 company CEOs were using Pinterest. (They weren’t entirely right about that. If you need inspiration, check out Cisco co-founder Sandy Lerner’s Pinterest boards for her organic farm, Ayrshire Farm.)

Domo and CEO.com assembled this handy guide to Pinterest for CEOs. It’s got statistics, best practices, and success stories all in one glance.

Infographic by Domo and CEO.com.

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