The decision to add a new network to your social strategy is never easy — each one takes time and resources to maintain. According to the makers of this infographic, Pinterest is a good one to add to the list.
With a high concentration of viral content (80 percent of pins are repins) and referral traffic that’s outpacing Twitter and Google+, the social curation site is already a proven traffic generator. The amount of traffic generated by Pinterest grew by 116 percent between January and August 2012.
But a previous study showed that despite the company’s growth, no Fortune 500 company CEOs were using Pinterest. (They weren’t entirely right about that. If you need inspiration, check out Cisco co-founder Sandy Lerner’s Pinterest boards for her organic farm, Ayrshire Farm.)