A recent infographic developed by Trendrr and AdAge does a great job of presenting the current state of the 2012 Social TV Ecosystem. We’ve been seeing a load of activity in the social TV space this year, and it looks like it will only continue to grow as Apple and Google continue to roll out their own services in the coming years. One of the highlights of the infographic is the categorization – just how many social TV experiences are there this year?
The list and categorization shows which companies are handling differing areas of social TV, with some services like GetGlue doing multiple tasks. GetGlue is a social discovery tool, a check-in tool and a rewards tool, and is thereby listed in all three of those sections. I’m a user of both GetGlue and Miso, and there is definitely a lot of activity on both the services and they each have their own strengths. I, like many in the social TV industry, believe that these second screen applications are only going to continue to grow as people discover the rewarding social interactions available to them as they watch their favorite show.
We’ll also see Twitter grow as a great tool to support TV. I wouldn’t be surprised if Twitter ends up doing a lot of work to help the TV industry leverage its massive real-time audience. We’ve recently seen ConnecTV launch an app to help local TV stations connect with users, and I expect to see more.