What would happen if Apple made cider instead of technology? The commercial would probably look something like the video embedded above.

Carlsberg has released a clever ad for its Somersby cider, showing people lining up around the block for a first taste of apple cider. The iPad and iPhone puns fly furiously in the short commercial. Check it out:

Somersby Cider is a refreshing cider made from fermented apple juice and natural apple flavouring. No artificial sweeteners, flavours or colourings. Its uniquely juicy apple taste makes it a tasty and natural choice for the relaxed moments with your friends.