Now that social networks have moved online, nearly every industry needs a hero: someone who can deal with customers and information in seemingly superhuman ways. All communications professionals deserve a new title to go with their added responsibilities, but let’s face it, some of the titles sound made up. This delightful infographic explains the difference between a social evangelist and an online ambassador. And yes, those are real jobs.
If you’re considering a career in social media, take a closer look at the descriptions to see what kinds of skills and systems you might need to learn. At the very least, you’ll learn what kind of jargon to load into your LinkedIn profile later.
The infographic shows the various roles of the social evangelist, the online ambassador, the digital strategist, and the one we hope is not a real title: the digital junkie. Each professional has a superhero alter ego complete with the appropriate superpowers, weapons of choice, and a helpful sidekick to get through the day’s inevitable challenges.