What New Media Covered Last Week – Feb. 23-27

The PEJ reveals “the new media agenda – for the second week in a row – flexed its muscle on a hot-button consumer issue.” Last week, that consumer issue was orange juice.

The No. 1 subject on the PEJ New Media Index was still Pres. Obama. In fact, he garnered the top two spots. But the #3 most popular story was the reaction to the packaging change of Tropicana orange juice. Tropicana bowed to pressure and is returning to its original design.

1. Obama Opinion Polls – 15%
2. Obama Budget – 14%
3. Tropicana Packaging – 14%
4. Krugman/Bank Nationalization – 9%
5. Pogue/Kindle – 6%

The PEJ found traditional media “were once again far more focused on the economy…Fully 38% of that newshole was filled by the economic crisis, including how Obama’s proposed budget would impact the economy and the state of the U.S. banking industry.”

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.