What’s Twitter?

Of 2,025 U.S. adults surveyed in a LinkedIn Research Network/Harris Poll, 69% said they didn’t know enough about Twitter to comment on the service, as reported by the Los Angeles Times. Fortunately for Twitter, only 17% of advertisers answered the same way.

Of the consumers who actually did know about Twitter, 8% said they thought Twitter was old news and it was time to find the next big thing, while the remainder were split between saying Twitter would grow and saying it was just for kids.

Twitter co-founder Biz Stone told All Things Digital:

You can try it out without having to sign up, so you can get an idea of what Twitter is before you use it. We need to do a better job of explaining ourselves to people who hear about us and then have no idea what do to.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.