What’s Your Definition of “Live” and “Developing”?

B&C’s Alex Weprin noticed something when he logged on to CNN.com this morning. Their “Live Developing Story” was actually a replay of last night’s Obama news conference.

This sort of banner serves a purpose for CNN.com, it drives visitors to its Live video player, and hopefully some will come back to use it in the future. However, they run the risk of “crying wolf” too many times. People will only be fooled by a rerun of an Obama presser so many times, how long before they just tune out the banner altogether?

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.