Did you ever wonder who was using this photo sharing social network? I’m curious.

The market research firm Modea put together the following infographic based on a February 2012 Comscore survey. They found that the average Pinterest user reads home and garden magazines, dreams of going to Floria on vacation, and tend to shop at Kroger.

To be honest, the infographic reveals that Pinterest users are a diverse group and they don’t have much in common. Still, it’s an interesting read.

via Modea