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Why CBSNews.com Needs to Flip the Script

Audio_6.18.bmpThe newly re-launched CBSNews.com includes audio tours of the redesigned site from some of CBS’ biggest names including Katie Couric, Bob Schieffer and Charles Osgood.

Only problem – they all say the same thing. The same exact thing.

Have a few minutes? Open several browsers and listen to Couric, Schieffer, or Osgood, give the tour simultaneously. Or for a little South African spin, play the Lara Logan version.

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