Why is the iPad (and tablets in general) Considered a Second Class Social Network Citizen?

Despite the iPad’s success and the slow emergence of Android tablets, tablets are a second class citizen in terms of some high profile services. So, a lot of attention was given to the so-called “hidden iPad app” in Facebook’s iPhone app.

Facebook blocks access to hidden iPad app

But, Facebook isn’t the only one slow to provide iPad or tablet support. Here’s a list of iPhone social and communication apps that I “2x” (screen double to fill the screen) on my iPad.

- Ban.jo
- Facebook
- Google Latitude
- (Google) Photovine (even though I don’t have an invitation for the service yet)
- Google Voice
- Posterous
- Skype
- Tumblr
- TweetDeck

The story is even more pronounced on Android tablets which have much fewer apps designed for large screens to begin with.

Why has so little attention been paid to an obviously successful product like the iPad? Could it be that social network executives believe tablets are not social?

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell a brand story through photos, and use your Instagram profile to drive your sales and business objectives. Register now!