Why Some Old Media Still Don’t Get It

Twit1_4.24.bmp

Twit2_4.24.bmp

Do not adjust your computers (netbooks, handhelds, or wherever you’re reading this). The above is a portion of an actual email we received today from one of the broadcast networks. The name of the network and the individual are being withheld to protect the innocent.

We were being pitched a story and we suggested the network use Twitter to communicate their message, and then we’d pick it up as a story here on WebNewser. But the network’s “Twitter expert” doesn’t work on Fridays.

Really? A Twitter expert. Doesn’t that just sum it up?

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Register now!