Why Some Old Media Still Don’t Get It

Do not adjust your computers (netbooks, handhelds, or wherever you’re reading this). The above is a portion of an actual email we received today from one of the broadcast networks. The name of the network and the individual are being withheld to protect the innocent.

We were being pitched a story and we suggested the network use Twitter to communicate their message, and then we’d pick it up as a story here on WebNewser. But the network’s “Twitter expert” doesn’t work on Fridays.

Really? A Twitter expert. Doesn’t that just sum it up?

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.