Hi AppNewser readers - we're now a part of Mediabistro's SocialTimes.com. For more great App news, reviews, guides and tips, head over to InsideMobileApps.

Why this eReader Aspires to be Cooler Than the Rest

mediabistro_ces2010.GIFA year ago at this time, Neil Jones, the founder of U.K.-based Interead Ltd., was on his way to Taiwan with plans to make the next great eReader — one that didn’t break the bank.

He came up with the COOL-ER Reader. Priced at $249, it quickly became the market leader in Europe. Now it sits behind Amazon’s Kindle and the Sony Reader in global marketshare.

We talked with Interead’s VP of marketing Phil Wood who told us how his device is different than the other guys’:

Related Stories
Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!