Why Type to Check-in When an RFID Tag Can Do It For You?

Why type anything to make a check when an RFID tag can automate the process for you. That’s the idea behind VIP passes with embedded RFID chips being handed out by Mercedes at the PGA Championship in Atlanta.

Mercedes Provides RFID Facebook Checkins at PGA Championship (Mashable)

A one-time registration setup is made using an iPad. From then on, the pass with its embedded RFID checks in the user at Mercedes kioks where the car can be “Liked” on Facebook.

This is similar to the NFC enabled Google Places check-in that seems to have disappeared from the radar.


Video courtesy of ODINtechnologies

Related Stories
Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach your how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!