Augmented reality has been around for any number of years but up until now you usually needed a special app to work with your camera so it could show you the special effect. Thanks to Wikitude, that’s about to change.

This startup has just released a new SDK which in the long run is going to enable you to use various tricks of augmented reality on any enabled webpage. This software development kit isn’t for the end user, so it’s not of much use yet. Instead it’s a tool for developers to use when they build websites.

It’s only after the webpage is built that things get interesting. You’ll be able to point your camera at a scene and see location data, geotags, and other useful info that’s not visible to the naked eye.

So what can developers and publishers do with it? Wikitude explains more in this video: