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Will eBooks Help Borders With Bankruptcy?

Can eBooks help Borders? Mark Coker, CEO of digital publishing company Smashwords, told the Wall Street Journal that it might.

The WSJ reports: “Borders’s best bet for its future, he adds, is to make a greater commitment to digital reading. ‘Borders has an opportunity to save itself with e-books,’ says Mr. Coker. ‘But they have a limited amount of time to make the jump.’”

And this could be challenging. With Amazon, Barnes & Noble and Apple leading the way with eBooks and devices, Borders will have a tough time competing, especially since they don’t even have their own brand of eReader, and rely on third party partnerships instead. Still with the bookseller expected to file Chapter 11 bankruptcy this week, which could lead to 674 store closures, its worth trying.

Do you think eBooks can save Borders?

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