Leave it to Facebook to make another unpopular privacy policy change. This time it’s for Instagram, the popular photo sharing app that Facebook bought back in April. According to the new privacy policy, which goes into effect on January 16th, Instagram has the right to sell your photos without payment or notification.

Check it out: “To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.”

And, “You acknowledge that we may not always identify paid services, sponsored content, or commercial communications as such.”

Some people are saying that this may be the death of what was once a fun service. Gawker has more: “Clayton Cubitt, a New York-based photographer popular on Instagram, dubbed the new terms of use ‘Instagram’s suicide note,’ a sentiment with which hundreds of people have agreed thus far. But it’s worth noting that this kind of crazy commercialization of social media isn’t so crazy anymore.”

You can delete your account before the policy goes into effect, if you want to opt out. What do you think of this new policy?