Nokia Lumia 1020 Windows PhoneMicrosoft’s Windows Phone Store now has more than 200,000 apps, according to a company blog post.

The milestone wasn’t the headline of the post on the Window Phone Developers blog, but it quickly caught the eye of several tech outlets (h/t PCWorld). Instead, the post by Todd Brix, general manger for Windows apps and store, reminded developers to “publish your apps now to take advantage of the biggest holiday season yet.”

Here’s more from Brix who also went on to offer tips to the developers for gaining more downloads:

New this holiday season are Microsoft gift cards designed to encourage and enable users to discover and purchase apps on their new devices with hundreds of titles arriving daily (hopefully including yours after reading this post). Taking into consideration the Microsoft and partner promotions and consumer purchase of Microsoft and Xbox gift cards in retail locations, we are forecasting over $100M to be available for consumers to buy apps and games this holiday season across 100 retailers in 41 markets…

The current holiday shopping season and all the great promotions are just underway, and we’re already seeing momentum build with the Store surpassing 12 million transactions per day and Windows Phone Store surpassing 200,000 apps.

Of course, Microsoft probably didn’t brag too much about the 200K apps, because just earlier this year Google bragged of 1 million apps available in its Google Play store. A few months later Apple did the same for the App Store.