With A Newspaper on the Brink, Hearst Ready to Unveil E-Reader

Hearst_2.27.gifHearst Corporation, which publishes magazines ranging from Cosmopolitan to Esquire and newspapers including the endangered San Francisco Chronicle, has developed a wireless e-reader with a large-format screen suited to the reading and advertising requirements of newspapers and magazines.

The device would have a larger screen than the Kindle and the technology could be adapted by other publishers.

Fortune’s senior writer, Michael Copeland reports the device is likely to debut this year.

Copeland writes, “Hearst executives declined to provide specifics about the forthcoming e-reader, but Kenneth Bronfin, who heads up the interactive media group for Hearst, told FORTUNE in an interview for a forthcoming magazine story that the publishing company has a deep expertise in the technology. ‘I can’t tell you the details of what we are doing, but I can say we are keenly interested in this, and expect these devices will be a big part of our future’.”

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!