With A Newspaper on the Brink, Hearst Ready to Unveil E-Reader

Hearst_2.27.gifHearst Corporation, which publishes magazines ranging from Cosmopolitan to Esquire and newspapers including the endangered San Francisco Chronicle, has developed a wireless e-reader with a large-format screen suited to the reading and advertising requirements of newspapers and magazines.

The device would have a larger screen than the Kindle and the technology could be adapted by other publishers.

Fortune’s senior writer, Michael Copeland reports the device is likely to debut this year.

Copeland writes, “Hearst executives declined to provide specifics about the forthcoming e-reader, but Kenneth Bronfin, who heads up the interactive media group for Hearst, told FORTUNE in an interview for a forthcoming magazine story that the publishing company has a deep expertise in the technology. ‘I can’t tell you the details of what we are doing, but I can say we are keenly interested in this, and expect these devices will be a big part of our future’.”

Related Stories
Mediabistro Course

Online Marketing

Online MarketingStarting November 4, learn how to launch a successful digital marketing campaign for your brand! In this course, you'll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the web to successfully deliver your brand's message. Register now!