Women Are More Likely to Get News Through Social Media

WomenSocialNews

We already knew that women use social media more often and in more ways than men do. So it may come as no surprise that women are more likely to get news from social platforms. According to a new study from the American Press Institute, 49 percent of women said they got news through social media, compared to 39 percent of men. Women are also more likely to share news through social media, text or email compared to men. The study found that men prefer to turn to more traditional news outlets like cable and radio.

Unsurprisingly, young people were also more likely to get their news through social media. Seventy-one percent of 18- to 29-year-olds reported that they got news through social channels, compared to 64 percent of 30- to 39-year-olds and 41 percent of 40- to 59-year-olds. Thirteen percent of all 18- to 29-year-olds said that social media was their preferred means of discovering news.

For the full report, head to the American Press Institute.

Related Stories
Mediabistro Course

Pinterest Marketing

Pinterest MarketingPin your way to a wider audience! Starting December 1, work with the VP of Marketing at SheKnows to learn how to leverage Pinterest for your brand. In this course, you'll learn how to create a Pinterest Playbook to develop and measure your marketing strategy, grow a follower base, run an effective contest, and stay updated on the best practices for this platform. Register now!