In the modern YouTube browsing experience, there are a lot of distractions. Pre-roll ads inject themselves between you and the content, in-stream ads cover the content, and the suggested videos can be wildly off point. Not to mention the comments section. Any brand that aspires to higher-quality content and better presentation may want to consider Wonder PL.
Wonder PL is (for now) an iOS-only app that promises simplicity and a distraction free environment for videos. A basic account is free for both viewer and creator. Or there’s a paid package for content creators who want to monetize, which gives users access to more storage and the royalty free music service at the cost of $300 per year.
For businesses, Wonder PL is a way to host your video content online without using YouTube infrastructure, which can be buggy at the best of times. And if the Cheerios ads are anything to go by, it’s very easy for the brand message to get derailed by a rambunctious comments section.
Wonder PL is much more interested in offering a boutique experience, as compared to YouTube’s Walmart and Vimeo’s Target. “We created a home for the world’s best video content to share with a discerning audiences. One that cares about quality and deserves a viewing experience free from clutter,” according to the official website.
So while Wonder PL may not unseat the likes of YouTube and Vimeo, it’s not really trying to. By appealing to a niche audience, the app may actually carve out a bigger slice of video content than it intends. Imagine if video ad creators were able to create high-quality brand content that was untouched by other advertising, comments or videos.
Branded content could stand on its own merits and deliver the message it was supposed to.
*image via http://wonderpl.com