Powerful, persuasive words drive decision-making, so understanding how and when to use them on social media is important for your customers and your business. Just look to sites like Upworthy, which A/B tests up to 25 headlines for each piece of content to find the most social-friendly one.

Quicksprout created an infographic that tells you which words to use — and which to avoid — to drive social media shares on Facebook, Twitter, LinkedIn and Google+.

Some tips from Neil Patel:

  • When running a contest or promotion, do not use the words “contest” or “promotion.” Instead, use “win” or “events.”
  • On LinkedIn, use action words like “created,” “increased” and “accomplished” to describe yourself. Avoid overused words like “responsible,” “strategic” and “innovative” if you want to stand out.
  • Words like “tell us,” “amuses” and “inspires” work well on Facebook.
  • Words like “check out,” “please” and “top” work well on Twitter.

See the infographic below for more tips:

wordsonsocialmedia