Would You Respond to an Ad With Your Cell Phone?

Starship_Troopers_Screenshot.jpg

Publicis Groupe’s VivaKi Ventures and mobile media company Mobile Discovery are creating a new media research and management unit, MediaPost reports, that will focus on learning how to leverage existing cell phones to “measure and engage” with other media.

That sounds abstract, so let’s break it down first. The Reston, Va.-based Mobile Discovery will offer its new Connected Media Platform, which lets consumers respond to any kind of media—including print or broadcast—via their cell phones.

If customers do this, they could end up with a second mobile ad sent back to them later on, all in the name of generating extra sales. It could potentially let someone find out more about an ad they’re staring at using the one device they already have with them at all times, as if it were a mobile version of the “Would You Like to Know More?” interactive TV ads in Starship Troopers (pictured, above). But frankly, it sounds like advertising overload to us.

Related Stories
Mediabistro Course

Podcasting

PodcastingLearn to develop, create, and launch your own podcast! Starting October 23, Steve Belaner, the host of the weekly podcast The Gamut, will teach you how to determine the goals of your podcast, perfect your concept, contact and book guests, market your podcast,  and get your show up and running in just a few weeks. Register now!