WSJ.com To Set up Micro-Payments

As newspapers examine how to get customers to pay for their content, today it was announced that WSJ.com will become the first big newspaper to implement a pricing model many other publications are studying.

The Financial Times reports News Corp. will introduce micro-payments for individual articles and premium subscriptions to the Wall Street Journal’s Website later this year.

“A sophisticated micropayments service” will launch this autumn, Robert Thomson, editor-in-chief of Dow Jones and managing editor of the Journal, told FT.

The plan is to charge small sums to occasional users who don’t want to pay for the $100 annual subscription. Pricing for individual articles has yet to be decided, but Thomson says they would be “rightfully high”.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Register now!