Yahoo Joins Forces with Canadian Wireless Carrier

Yahoo and Rogers, Canada’s largest wireless company, have joined forces to expand their broadband alliance to the mobile sector, according to a MediaPost report.

“The new pact will continue to provide Rogers’ high-speed Internet access customers with a customized Yahoo portal and browser. But it also extends Yahoo’s mobile offerings–including its Go 2.0 set of applications and search service–to Rogers’ wireless subscribers.”

Beginning in the next few weeks, Rogers subscribers will be able to use Yahoo’s various mobile products, such as Yahoo! Go 2.0 (including Flickr and Maps), local listings, OneSearch, and more. In fact, OneSearch will now be Roger’s default search provider on their mobile Internet portal.

Yahoo Dials Rogers For Mobile Alliance [MediaPost]

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.